MBA in Marketing and Sales Management

Programme Overview

The MBA in Marketing and Sales Management at YIBS equips professionals with advanced skills to understand market dynamics, drive customer engagement, and boost business growth through strategic sales and marketing initiatives. In an increasingly competitive and digitalised world, this programme blends traditional marketing strategies with cutting-edge tools to prepare students for leadership roles in brand building, customer relationship management, and revenue generation.

Whether you’re a marketer, sales executive, or aspiring entrepreneur, this MBA provides a deep dive into consumer behaviour, digital marketing, sales force management, and global marketing strategy.

Main Objectives

To develop strategic marketing and sales leadership capabilities
To master data-driven and customer-focused marketing approaches
To build skills in branding, advertising, and market analysis
To enhance techniques in sales planning, negotiation, and relationship building
To understand and apply digital marketing tools and analytics

Duration:

18 – 24 months (full-time or part-time)

Delivery:

On-campus with blended (online) options

Format:

Weekend or evening classes to accommodate working professionals

Key Modules Include:

Strategic Marketing Management
Consumer Behaviour & Market Research
Digital Marketing & E-Commerce
Sales Strategy and Negotiation Techniques
Branding and Advertising
CRM and Customer Experience
International Marketing
Marketing Analytics and ROI Measurement

Skills You Will Acquire

Strategic marketing planning and implementation
Sales team leadership and performance management
Social media and content marketing expertise
Brand positioning and competitive analysis
Effective negotiation and persuasion techniques
Marketing research and data interpretation
Customer relationship management (CRM) tools

Target Audience

Marketing and sales professionals aiming for managerial roles
Business owners and entrepreneurs
Corporate managers responsible for brand and sales performance
Graduates of business, communication, or related fields
Professionals transitioning into marketing or sales functions

Career Opportunities

Graduates of this programme are well-positioned for dynamic roles such as:

Marketing Manager
Sales Director
Brand Manager
Digital Marketing Strategist
Business Development Manager
CRM Specialist
Advertising Executive
Market Research Analyst

Why Choose YIBS for Your MBA?

Industry-relevant curriculum with real-world case studies
Hands-on digital marketing tools and CRM platforms
Experienced faculty with corporate and entrepreneurial backgrounds
Marketing labs, pitch simulations, and brand clinics
Opportunities for networking and corporate internships

Admission Requirements

A recognised Bachelor’s degree in Marketing, Business, Communication, or related field
Relevant work experience (preferred)
Statement of purpose or motivation letter
Updated CV
Interview with the admissions committee
Proof of English proficiency (if applicable)

Drive Demand. Build Brands. Lead Sales Growth.
Elevate Your Career with an MBA in Marketing & Sales Management from YIBS.

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