MBA in Digital Marketing

Programme Overview

The MBA in Digital Marketing at YIBS is designed for forward-thinking professionals who want to master the fast-evolving digital landscape and drive innovation in online customer engagement, brand communication, and business growth. This programme combines strategic marketing knowledge with in-depth technical expertise in social media, search engines, content marketing, data analytics, and e-commerce platforms.

Whether you’re already in marketing or transitioning into the field, this MBA provides the tools and insights needed to thrive in a digital-first business world.

Main Objectives

To develop digital strategy and performance marketing expertise
To master tools for SEO, SEM, social media, and analytics
To understand online consumer behaviour and digital branding
To explore trends in AI marketing, influencer campaigns, and automation
To explore trends in AI marketing, influencer campaigns, and automation
To lead digital transformation in modern organisations

Duration:

18 – 24 months (full-time or part-time)

Delivery:

On-campus with blended (online) options

Format:

Weekend or evening classes to accommodate working professionals

Key Modules Include:

Principles of Digital Marketing
Search Engine Marketing (SEO/SEM)
Social Media Strategy & Management
Content Creation & Video Marketing
Email & Mobile Marketing
Web Analytics & Data-Driven Strategy
E-Commerce & Conversion Optimisation
Influencer & Affiliate Marketing

Skills You Will Acquire

Digital marketing campaign design and management
Google Ads, Facebook Ads, and programmatic advertising
Data analysis with Google Analytics, Meta Business Suite, etc.
Social media content planning and audience targeting
Online reputation and brand management
Conversion rate optimisation (CRO)
Copywriting and storytelling for digital platforms

Target Audience

Marketing professionals aiming to specialise in digital channels
Entrepreneurs and business owners promoting products/services online
Social media managers, content creators, and digital strategists
Graduates from business, IT, or communication backgrounds
Career switchers entering the digital marketing field

Career Advancement Opportunities

Graduates of this programme are equipped for roles such as:

Digital Marketing Manager
Social Media Strategist
SEO/SEM Specialist
E-commerce Manager
Content Marketing Lead
PPC Campaign Manager
Marketing Data Analyst
Chief Digital Officer (CDO)

Why Choose YIBS for Your MBA in Digital Marketing?

Practical, industry-aligned coursework taught by digital experts
Hands-on training with tools like Google Ads, HubSpot, Canva, WordPress, and more
Real-world projects, case studies, and campaign simulations
Access to digital labs and professional certification support
Networking with top marketing professionals and alumni

Admission Requirements

A recognised Bachelor’s degree in marketing, business, IT, or a related field
Professional experience in marketing or digital roles (preferred)
Motivation letter or personal statement
Updated CV
Admissions interview
Proof of English proficiency (if applicable)

Become a Digital Leader in a Tech-Driven World
Join the MBA in Digital Marketing at YIBS and Transform Your Career

Apply Now Talk to an Advisor