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School of Business & Finance

Marketing – Trade – Sales

Programme Overview

The Marketing – Trade – Sales programme at YIBS is crafted to meet the dynamic demands of today’s competitive business environment. Available at both HND and B.Tech levels, this programme provides students with a solid foundation in marketing principles, consumer behaviour, sales strategy, and trade operations, enabling them to thrive in local and international markets.

From understanding market trends to mastering persuasive communication and digital marketing tools, students are equipped with the practical and strategic skills needed to excel in diverse sectors ranging from FMCG, retail, e-commerce, manufacturing, and service industries.

Main Objectives

This programme aims to:
  • Build a comprehensive understanding of marketing theories and practices
  • Develop the ability to analyse and interpret market data
  • Instil skills in sales techniques, negotiation, and customer relationship management
  • Train students to design and execute marketing campaigns
  • Enhance trade knowledge including import/export procedures and logistics
  • Prepare students for entrepreneurial ventures or strategic roles in business

Programme Duration

2 Years

HND in Marketing – Trade – Sales

1 Year

B.Tech in Marketing – Trade – Sales

Internship

Mandatory at both levels

Study Options

Full-time / Part-time / Evening

Skills Acquired

Graduates of this programme will be able to:

  • Plan and implement effective marketing and sales strategies
  • Conduct market research and analyse customer data
  • Apply modern tools for digital and social media marketing
  • Manage trade operations and supply chain logistics
  • Execute promotional campaigns and brand positioning
  • Master sales presentations, lead generation, and client acquisition
  • Operate CRM and marketing automation software
  • Communicate effectively with internal teams and external stakeholders

Target Audience

This programme is ideal for:

  • School leavers aspiring to enter the marketing, trade, or sales industry
  • HND holders looking to earn a B.Tech qualification
  • Professionals seeking to upgrade their skills in marketing and business development
  • Entrepreneurs aiming to improve their sales and trade strategy
  • Individuals preparing for careers in branding, retail, and business management

Career Opportunities

Graduates can pursue roles such as:

  • Marketing Officer / Brand Executive
  • Sales Representative / Area Sales Manager
  • Trade Marketing Coordinator
  • Business Development Executive
  • Retail Manager / Merchandiser
  • Digital Marketing Specialist
  • Export/Import Officer
  • E-commerce Strategist
  • Customer Relationship Manager
  • Product Manager

Opportunities for Further Studies

Graduates may continue their academic and professional journey through:

Professional certifications such as:

  • CIM (Chartered Institute of Marketing)
  • Google Digital Marketing Certification
  • HubSpot Inbound Marketing Certification
  • ISM (Institute of Sales Management)

Postgraduate studies including:

  • MBA with Marketing Specialisation
  • MSc in Marketing or International Business
  • Master’s in Strategic Brand Management or Trade Logistics

Turn Your Ideas Into Impact.
Take the first step toward a thriving career in Marketing, Trade, and Sales with HND or B.Tech programmes at YIBS. Apply now or connect with our Admissions Team for guidance.

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