E-Commerce and Digital Marketing - Yaounde International Business School (YIBS)

Programme Overview

The Accountancy programme at YIBS provides a strong academic and practical foundation in financial and managerial accounting. Available at both HND and B.Tech levels, this programme prepares students to meet the demands of modern accounting environments, be it in the public, private, or non-profit sector.

Our curriculum blends theory with practical experience, focusing on key areas such as financial reporting, taxation, auditing, budgeting, accounting information systems, and compliance. Are you starting with the HND or advancing to B.Tech, you will be equipped with industry-relevant knowledge and the critical thinking skills required to succeed in today’s competitive financial landscape.

Main Objectives

To provide students with a comprehensive understanding of e-commerce platforms and operations
To develop proficiency in digital marketing tools and strategies
To train students in SEO, social media, email marketing, and online branding
To equip learners with skills to launch and manage online businesses
To introduce students to web analytics and digital consumer behaviour

Programme Duration

2 Years

HND in E-Commerce and Digital Marketing

1 Year

B.Tech in E-Commerce and Digital Marketing

Internship

Includes internship and digital project/portfolio

Study Options

Full-time / Part-time / Evening

Skills Acquired

Graduates of this programme will be competent in:

Creating and managing e-commerce websites (e.g., Shopify, WooCommerce, Magento)
Digital advertising (Google Ads, Facebook/Instagram Ads)
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Social media strategy and content creation
Email marketing and automation tools
Data analysis using Google Analytics and social media insights
Customer Relationship Management (CRM) systems
Mobile marketing and affiliate marketing

Target Audience

This programme is ideal for:

Students passionate about business, technology, and marketing
Aspiring digital marketers and online entrepreneurs
HND graduates looking to progress to B.Tech in digital commerce
Business owners seeking digital transformation skills
Freelancers and marketing professionals looking to formalise their digital expertise

Career Opportunities

Graduates can work as:

E-Commerce Specialist
Digital Marketing Manager
Social Media Manager
Online Business Consultant
SEO/SEM Specialist
Digital Content Creator
Marketing Data Analyst
Affiliate Marketing Manager
E-Commerce Web Developer

Opportunities for Further Studies

Master’s degrees in Digital Marketing, E-Business, or Marketing Analytics
Professional certifications in:
- Google Digital Marketing & E-Commerce
- HubSpot Inbound Marketing
- Facebook Blueprint Certifications
- SEMrush and Ahrefs SEO Training

Lead the Future of Business Online
Launch your digital career with the E-Commerce and Digital Marketing programme at YIBS.

Apply Now Talk to an Advisor