Advertising & Public Relations

Programme Overview

The Advertising & Public Relations programme at YIBS equips students with the creative, strategic, and analytical skills needed to influence public perception, build strong brands, and communicate effectively across multiple media platforms. Students learn how to craft persuasive messages, manage brand reputation, and build relationships between organisations and their audiences.

This dynamic programme blends the art of advertising with the science of public relations to produce communication professionals ready to lead campaigns, manage crises, and shape public opinion in both corporate and media environments.

Main Objectives

Train students in effective brand communication and campaign management
Develop creative thinking for designing compelling advertising content
Build skills in public relations strategy, media liaison, and stakeholder engagement
Prepare students to manage brand identity and organisational reputation
Introduce students to digital tools and trends in advertising and PR

Programme Duration

2 Years

HND in Advertising & Public Relations

1 Year

B.Tech in Advertising & Public Relations

Internship

Compulsory professional placement in advertising agencies, media houses, or corporate communication departments

Study Options

Full-time / Part-time / Evening

Skills Acquired

By the end of the programme, students will be able to:

Design and execute advertising campaigns across print, TV, radio, and digital media
Write impactful press releases, speeches, and promotional content
Build and maintain strong media and public relations networks
Handle public image and crisis communication for brands and organisations
Use digital marketing tools, analytics, and social media for brand positioning
Plan, organise, and evaluate PR events and media coverage

Target Audience

This programme is ideal for:

Students passionate about creative advertising and media communication
Young professionals looking to break into the world of marketing and PR
Entrepreneurs wanting to manage their brand communication in-house
HND holders seeking to advance to B.Tech in communication fields
Future ad copywriters, media planners, and PR executives

Career Opportunities

Graduates can work as:

Advertising Executive
Public Relations Officer
Copywriter / Content Creator
Media Planner / Buyer
Brand Manager
Campaign Strategist
Corporate Affairs Officer
Digital Marketing & PR Consultant

Opportunities for Further Studies

Graduates can pursue:

Master’s degrees in Marketing Communication, Strategic Communication, or Digital Advertising
Industry certifications in Google Ads, PR Management, and Content Strategy

Be the creative mind behind the message. Shape public perception.
Join the Advertising & Public Relations programme at YIBS and launch your career in one of the world’s most exciting industries.

Apply Now Talk to an Advisor