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Master of Science (MSc)

MSc in International Marketing

Programme Overview

The Master of Science in International Marketing at YIBS is a forward-looking programme tailored for individuals aspiring to thrive in global marketing environments. This programme combines modern marketing strategies with international business insights to equip students with the skills required to manage global brands, develop cross-border campaigns, and respond to diverse consumer needs in a dynamic, competitive world.

The MSc in International Marketing goes beyond theory—it integrates real-world market intelligence, cultural awareness, and digital tools to train marketing leaders who can drive growth on an international scale.

Main Objectives

  • To develop a deep understanding of international marketing concepts and global consumer behaviour
  • To build strategic capabilities in cross-border branding, product development, and market entry
  • To apply digital tools and analytics in international marketing decisions
  • To instil cultural intelligence and ethical considerations in global campaigns
  • To prepare students to lead in multinational companies or launch global ventures

Duration:

18 – 24 months (full-time or part-time)

Delivery:

On-campus with blended (online) options

Core Modules Include:

  • Global Marketing Strategy
  • International Market Research
  • Consumer Behaviour Across Cultures
  • Digital and Social Media Marketing
  • Brand Management
  • International Business and Trade
  • Marketing Analytics
  • Cross-Cultural Communication
  • Export & Import Management
  • Research Methods in Marketing

Skills You Will Acquire

  • Strategic global marketing planning
  • Cross-cultural brand positioning
  • Market entry and expansion techniques
  • Consumer insight analysis
  • Use of analytics and digital tools in global campaigns
  • Leadership in multicultural marketing teams
  • Export/import process understanding

Target Audience

  • Marketing professionals and business graduates aiming to expand their global expertise
  • Entrepreneurs and business owners seeking to enter international markets
  • Communication, PR, or brand specialists targeting global roles
  • Graduates pursuing academic or research careers in international marketing

Career Opportunities

Graduates of the MSc in International Marketing are well-prepared for diverse roles, including:

  • International Marketing Manager
  • Global Brand Strategist
  • Export/Import Manager
  • Market Research Analyst
  • Digital Marketing Strategist
  • Trade Development Officer
  • International Business Consultant

Why Choose MSc International Marketing at YIBS?

  • Globally oriented curriculum aligned with international standards
  • Interactive case studies and real-world projects
  • International business simulations and cultural immersion
  • Strong links with regional and global companies
  • Prepares graduates for roles across borders and industries

Admission Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or related fields
  • Academic transcripts and certificates
  • Personal statement or motivation letter
  • Updated CV
  • Interview (if applicable)

Lead Global Brands, Shape International Markets
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